Transform wine sales and ownership
A new era in wine. Vinfield is the first platform to reinvent wine ownership — by making wine a sustainable and smart investment that is valuable for both the winery and the consumer.
Over 60% of wine club members cancel in their first year
Of the 25M California winery visitors, only 1.4% remain customers after 2 years
Wine has the lowest brand loyalty of any category
80% of wine tourists never return to the same winery
Traditional sales and loyalty models are broken
The DTC (Direct-to-Consumer) wine model — clubs, tasting rooms, mailing lists — was built decades ago. It no longer fits how Millennials and Gen Z want to buy, experience, or invest.
Transform Wine Sales
Through Spatial Province, our distributed ledger of geospatial data, customers can digitally own a piece of a vineyard, tying their memories to the land and forming an emotional connection that keeps them coming back.
Increase DTC Sales
Today’s customers don’t just want to buy wine; they want to own an experience. Increase customer acquisition and DTC sales by 30% while reducing membership churn.
Fractional Ownership
Millennials and Gen Z prefer access over ownership — driving explosive growth in fractional and investment-driven models (ie. StockX, GOAT and Rent the Runway).
Sustainable Investing
96% of millennials expressed enthusiasm for sustainable investing with over half planning to increase their investments.
Brand Engagement
Vinfield makes wine a natural part of customers’ everyday lives. Vinefield’s AI suggests the best pairings that match your lifestyle with your investments, with value top of mind.
Increase Loyalty and CLV
Wine has the lowest level of brand loyalty, with 27% of consumers sticking to one brand.